DMentes

Metodologías disruptivas

Nuevas miradas, nuevas perspectivas

Disruptive Methodologies

Qualitative research should adapt to an ever-changing environment in order to take advantage of the benefits that new technology offers

To understand today’s citizens, it’s necessary to start treating them like people instead of consumers. Consequently, we should adapt our research to formats that are closer, more humane and experience oriented. The death of the focus group has led us to co-creative and emotional trans-media research.

Vision of the future

“anticipating the future is bears greater innovation“

Trend panel

Understanding attitudes and current trends in real time on a national and international level allows brands to anticipate trends to become leaders.
Design Thinking

We use design thinking techniques to resolve complex problems that require creativity and innovation
Trend Canvas

Understanding current and emerging consumer trends allows companies to detect business opportunities.

Understanding people

“The best way to really know our consumers is to be a part of their lives”

Ethnography

To find the true needs and desires of our consumer, we must enter their homes, leisure time and social circle.
Infiltrators

If you want to get to know what your community of consumers really thinks, you need to become part of it.
Guerrillas

Tu hunt very relevant consumer insight it’s necessary to become part of the consumer’s purchasing experience

Digital environment analysis

“We take advantage of what technology offers us to optimize our research efforts.”

Netnography

Brands that want to connect with their clients should understand their behavior both online and offline. Profile and image analysis projected by social media gives us a valuable information.
Smart Immersion

Data information stored in mobile phones allows brands to offer products and services that adapt to the needs, preferences, and lifestyle of their consumers.
Digital Forums

Online media is set up to be an ideal channel to research digital natives.

Metodologías disruptivas

Nuevas miradas, nuevas perspectivas

Disruptive Methodologies

Vision of the future

“anticipating the future is bears greater innovation“

Trend panel

Design Thinking

Trend Canvas

Understanding people

“The best way to really know our consumers is to be a part of their lives”

Ethnography

Infiltrators

Guerrillas

Digital environment analysis

“We take advantage of what technology offers us to optimize our research efforts.”

Netnography

Smart Immersion

Digital Forums