The Mindsight Method is a qualitative segmentation tool that integrates the consumers’ psycho-emotional analysis to gain true insights that allows us to design innovative strategies, for products, brands, services and communication in a hyper-segmented and effective manner.
Not all people are the same. In the post-demographic era, consumers are segmented by their passion, lifestyle and personality. If we want to truly reach them it’s necessary to understand the needs behind each community.
The Mindsight Method is based on the idea that each and every personality can be segmented into 4 personality types: red-innovative, yellow-creative, green-social and blue-traditional. Brands that are able to answer to each personality are those that leed and manage markets. Do you want to be one of them?