About
We are a qualitative agency specialized in consumer insight, disruptive methodology and youth culture.

About

DMentes was created in Barcelona in 2007 to go beyond traditional qualitative research. The rules have changed. The crisis, collaborative economy, technological impact and Big Data have created a new scenery for communication, marketing and consumption, which demands new research methodology. At DMentes, we bet on personalized strategies and provide ad-hoc teams to empower the minds of our community. Our strength is the street, urban and digital anthropology and, especially, co-creative and innovative research tools.

Services

Only those brands that dare to innovate manage to lead the market in which they act and make a positive change in society. We offer you both classic and transgressive methodologies adapted to your needs to help you connect with your target.

Nuestro equipo
We are researchers , analysts with an eye always on the latest trends, connect people from our environment, create new proposals and open new paths .

Our team

We are a multidisciplinary team. The sum D Minds under a strategic direction, is a powerful weapon of ideas and innovation.
Berta Segura<
Berta Segura

Berta Segura

Entrepreneur

Trend analyst and planner. Her strengths are her street knowledge and ability to understand the youth (millennials & Z)

Marta Carrasco<
Marta Carrasco

Marta Carrasco

ANALYST

Trend analyst and cultural manager specialized in social, artistic and cultural projects.

Alba Riera<
Alba Riera

Alba Riera

dreamer

She is creative, social and 2.0. She is an expert on what happens on the street

Jordi Gómez<
Jordi Gómez

Jordi Gómez

artist

Expert in social media and entertainment, event producer for younger generations.

Mima Arbones<
Mima Arbones

Mima Arbones

activist

Expert in innovative communication strategies.

Victoria Galopart<
Victoria Galopart

Victoria Galopart

Practicial

Specialized in digital communication and brand strategies.

Projects

You can find some specific examples of what type of work DMentes does here. From research all the way to executing communication actions.

Clients

Companies that benefit from our services:

  • AENA
  • AMSTEL
  • ASICS
  • ARKOPHARMA
  • BACARDI
  • BIOTHERM
  • BOX1824
  • BURN
  • BMW
  • BLAN EKINTZA
  • CARDIF
  • CITROEN
  • COCA-COLA
  • CONTRAPUNTO
  • DISNEY
  • DOCKERS
  • ESDI
  • EVIL LOVE
  • FELICIDAD DUCE
  • FEPAD
  • FUNDACIÓ SALUT I COMUNITAT
  • FOXIZE SCHOOL
  • GAES
  • GALLINA BLANCA
  • GEOX
  • GREFUSA
  • HEINEKEN
  • IKEA
  • INCAVI
  • INTOBRANDS
  • IN-EDIT
  • INFONOMIA
  • JACK DANIELS
  • JAZZ
  • LACTALIS
  • LG
  • LUCKY STRIKE
  • L’ORÉAL
  • MANGO
  • MÉTODO HELMER
  • McDONALD’S
  • MIX IDEAS
  • NIKE
  • NOKIA
  • ORANGE
  • PHILIP MORRIS
  • PEUGEOT
  • PUIG
  • RENAULT
  • SAN MIGUEL
  • SIMBYOSI
  • SUPER POP
  • UNIVERSITAT RAMÓN LLULL
  • VUELING

Contact

Barcelona

C/ Carme, 44 Ppal 2ª. 08001
T. 933 043 143

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