DMentes was created in Barcelona in 2007 to go beyond traditional qualitative research. The rules have changed. The crisis, collaborative economy, technological impact and Big Data have created a new scenery for communication, marketing and consumption, which demands new research methodology. At DMentes, we bet on personalized strategies and provide ad-hoc teams to empower the minds of our community. Our strength is the street, urban and digital anthropology and, especially, co-creative and innovative research tools.
We are a qualitative agency specialized in consumer insight, disruptive methodology and youth culture.
About
Services
Only those brands that dare to innovate manage to lead the market in which they act and make a positive change in society. We offer you both classic and transgressive methodologies adapted to your needs to help you connect with your target.
-
The Mindsight Method
The traditional method of reaching the consumer has died. We are currently able to segment our clients in a new and revolutionary way by providing a more personalized and emotional experience -
Disruptive Methodology
Creativity plays an important role in research and vice versa. We bet on innovative methodology that allow us to research an increasingly accelerated, technological and virtual society in a more efficient manner. -
Millennials & Gen Z
This current generation is full of creative, young entrepreneurs who are both digital and self-taught. We offer a co-creative community that creates an interactive space for young millennials and Z’s so their their talent can reach their full potential, to help corporations grow.
We are researchers , analysts with an eye always on the latest trends, connect people from our environment, create new proposals and open new paths .
Our team
We are a multidisciplinary team. The sum D Minds under a strategic direction, is a powerful weapon of ideas and innovation.
Berta Segura
Entrepreneur
Trend analyst and planner. Her strengths are her street knowledge and ability to understand the youth (millennials & Z)
Marta Carrasco
ANALYST
Trend analyst and cultural manager specialized in social, artistic and cultural projects.
Alba Riera
dreamer
She is creative, social and 2.0. She is an expert on what happens on the street
Jordi Gómez
artist
Expert in social media and entertainment, event producer for younger generations.
Mima Arbones
activist
Expert in innovative communication strategies.
Victoria Galopart
Practicial
Specialized in digital communication and brand strategies.
Projects
You can find some specific examples of what type of work DMentes does here. From research all the way to executing communication actions.
Clients
Companies that benefit from our services:
- AENA
- AMSTEL
- ASICS
- ARKOPHARMA
- BACARDI
- BIOTHERM
- BOX1824
- BURN
- BMW
- BLAN EKINTZA
- CARDIF
- CITROEN
- COCA-COLA
- CONTRAPUNTO
- DISNEY
- DOCKERS
- ESDI
- EVIL LOVE
- FELICIDAD DUCE
- FEPAD
- FUNDACIÓ SALUT I COMUNITAT
- FOXIZE SCHOOL
- GAES
- GALLINA BLANCA
- GEOX
- GREFUSA
- HEINEKEN
- IKEA
- INCAVI
- INTOBRANDS
- IN-EDIT
- INFONOMIA
- JACK DANIELS
- JAZZ
- LACTALIS
- LG
- LUCKY STRIKE
- L’ORÉAL
- MANGO
- MÉTODO HELMER
- McDONALD’S
- MIX IDEAS
- NIKE
- NOKIA
- ORANGE
- PHILIP MORRIS
- PEUGEOT
- PUIG
- RENAULT
- SAN MIGUEL
- SIMBYOSI
- SUPER POP
- UNIVERSITAT RAMÓN LLULL
- VUELING
Blog
Contact
Barcelona
C/ Carme, 44 Ppal 2ª. 08001
T. 933 043 143
T. 933 043 143
CLOSE
WE ARE AN OPEN INNOVATION COMMUNITY
¿Do you want to work with us? ¿Be part of ur network?
¿What are you waiting for?